At work, and in life, building a strong personal brand is important. It’s also a choice. Even if you don’t care about how you come across to others, the people around you make all kinds of assumptions about who you are – based on each and every encounter they have with you.
If you have a poor reputation and your brand is weak, you won’t have as much impact in your work – especially if you want people to hear your ideas. So it really does pay to devote some time and effort to build a strong personal brand – with every single opportunity that comes your way.
If you don’t look after your brand, you leave yourself open to being passed by, or even worse, being avoided by people around you. Can you really afford to have that happen?
When thinking about personal brand, there are 5 questions to ask if you want people to be drawn into you. They are:
Are you good at what you do?
Are you consistent?
How well do people know you?
Are you spending enough time being vs. doing?
Are you your authentic self when connecting with others?
This is my conversation with Mel Homer on Magic Talk Radio where we discuss the topic of building your personal brand at work.