Dr. Harold Hillman discusses the importance of 'building your personal brand' with Roman Travers from Magic Talk Radio.
When we think about a brand, we usually think about something in retail – something that we purchase – and are even very loyal to. Do the same principles apply with your personal brand? Can you build loyalty through your personal brand?
Where do you start? Is there a basic framework for how to build your personal brand? Harold discusses the things to focus on.
Can you over-engineer your brand – to the point where it starts to feel manufactured and inauthentic?